SERVICES SMS MARKETING
A promotion, a change in your store's schedule, an order that has arrived, there are many reasons to send a promotional SMS campaign! Test sending professional sms now.
What is SMS Marketing?
SMS marketing or sms marketing consists of sending promotional campaigns or transactional messages via text messages (sms). These messages are primarily intended to communicate time-limited offers, alerts or notifications to customers who have consented to receive them.
An SMS marketing campaign for whom?
B2C customer communication
A promotion, a change in your store's schedule, an order that has arrived, there are many reasons to send a promotional SMS!
Internal communication
Not easy to communicate quickly to all your employees. To ensure good reception, SMS is an excellent solution.
Service company
SMS to remind you of an appointment, for example, is a great way to reduce the percentage of missed appointments.
The advantages of an SMS campaign
- Setting up a campaign is not expensive, in proportion to all the other tools, whether it is sending emails, advertising with payment to the visitor received at auction (called CPC for Cost Per Click), presence of banners on social networks or others.
- Without counting the time spent upstream to sort the list of contacts and to import it into the specialized platform for sending SMS, 3 minutes are enough to prepare everything and send the message to the recipients.
- With the sending of SMS, no need to be a pro of graphics and design, nor to have a SAAS engineering diploma… The only skill required is to know how to write a concise and clear message, which makes the readers want click on the link to learn more.
- Those who are used to creating advertising campaigns, and especially communicating by email with their customers, know that this communication channel has fairly low scores and which get worse steadily. Especially for e-merchants who send bulk SMS, they are very satisfied with an open rate of over 95%.
The steps of an SMS campaign
Set up a campaign
Message personalization allows you to tap this point and increase trust and therefore maximize campaign results.
Collect data from your contacts
The phone number must be in the correct format and above all it is essential that the consent to use the data for commercial purposes is clear and tickable.
Send an SMS campaign?
From SawkiWebSMS send your SMS to the contacts concerned. You can also personalize the messages. Don't forget to check the dispatch times.